通知公告
本周学术活动预告
2015-04-15
时间:4月17日(周五)中午12:30
地点:经院302教室
这周五,他将为我们带来题为 “More Trusting, Less Trust?”的讲座。
演讲题目:More Trusting, Less Trust? An Investigation of Early E-commerce in China
摘要: Trust is vital for market development, but how can trust be enhanced in an online marketplace? A common view is that more trusting of buyers may help to build seller trustworthiness. This paper highlights a possibility that encouraging buyer trusting may lower seller trustworthiness in equilibrium. In particular, we set up a rational expectation model in which a marketplace uses buyer protection to promote buyer trusting. We show that it is possible for buyer protection to reduce trust in equilibrium and even hinder market expansion because it triggers differential entry between honest and strategic sellers and may induce more cheating from strategic sellers. Using a large transaction-level data set from the early years of Eachnet.com (an eBay equivalent in China), we find evidence that is consistent with this theoretical possibility. Stronger buyer protection leads to less favorable evaluation of seller behavior and is associated with slower market expansion. These findings suggest that a trust-promoting policy aiming at buyer trusting may not be effective if it is not accompanied by additional incentives to improve seller trustworthiness.
A. 和嘉宾共进午餐
为了扩大本院师生和这些嘉宾的交流机会,我们准备了一份online sign-up sheet。如果您对嘉宾感兴趣,您可以登记自己的姓名和联系方式,与嘉宾在经院地下咖啡厅共进午餐。
登记的地址是 http://www.wejoinin.com/sheets/rfrcd (教育网需要连外网,系统无法识别中文,所以要用英文填写)如果您对刘冲老师感兴趣,现在就可以行动起来了。
预约了的朋友,请在周五中午11:15,到经院三楼中间的沙发处,咱们会齐了去吃饭。如果您没赶上,可以直接去经院地下咖啡厅找我们。
B. 订餐
一如既往,院级seminar提供午餐。
1、请有意用餐者发邮件至专用邮箱mylunch_sepku@126.com,主题格式设为“订餐——姓名”,取消订餐也请发邮件至该邮箱,主题格式设为“取消订餐——姓名”。订餐及取消订餐的截止时间均为午餐会当日上午9时整。
2、为了保持午餐会的良好气氛,我们将于会前十五钟开始发放午餐,会前五分钟结束发放。敬请用餐者至少提前五分钟到会,迟到者请会后领取。
3、为了避免浪费,午餐将严格按照订餐名单发放。
北大经院院级Seminar协调人 吴乐旻